Archive for the ‘Affiliate Strategies’ Category

Making A Affiliates Page Work

01.12.10

Posted by Asem Eltaher  |  No Comments »

Affiliates Page

The first thing I’m going to talk about is what you can do in order to help potential affiliates find you and join your affiliate program, thus maximizing the chances to sell more using this channel.

The easiest way to advertise your affiliate plan is to have an affiliate page on your website, which should explain clearly and concisely what your affiliate program is all about.

Think at it this way: affiliates reach your website when they’re searching for your products or for products from the same category. They are more likely to become affiliates of a vendor who knows to present them this opportunity at the right time, since they don’t have very much time to search how to become one’s affiliate partner. So why not take this chance and enroll them into your affiliate program?

It’s recommended you include on this page details like:

* the commission(s) – base commission, commissioning schemes, etc. “What’s in it for me?” is the first question that pops into an affiliate marketer’s mind when deciding whether to join or not an affiliate program. Usually, base commissions for software start from 20% but, naturally, they are concordant to the price range of the products.
* tracking details – cookie duration time and, generally, the period of time in which the affiliate will be credited for a previously referred customer. These usually start from 30 days upwards and in the software field, the bigger the cookie duration, the better for the affiliates. Geno Prussakov offers some interesting statistics about the customer return rates over a period of time.
* payment frequency – how often will you pay your affiliates? How can they receive their money? (wire transfer, prepaid debit card, PayPal, etc.) The more payment options you have, affiliates are more likely to join your program.
* the affiliate network(s) you are using for your program – some affiliates may be confused when they click the sign up button and find themselves on another website. To avoid this, it’s best you specify your affiliate network provider (such as Avangate).
* the sign-up link (and page) – this is the thing that matters the most and you must not forget about it. If you’re using an affiliate network, it’s best if you can customize the sign up page to resemble your website from the same reasons as stated above.

Also, affiliates will appreciate it if you include other useful info on the affiliates page, such as:

* contact information – it’s best you use a special email address for affiliate matters, like “affiliates@company.com” or the email address of the affiliate manager in your company .
* other advantages they will get by joining – e.g. marketing materials (banners, text descriptions), live support from you / the affiliate network, etc.
* links to PAD files – these are extremely helpful for download portals – will be discussed in the second part of this blog series.

I think it’s not necessary to talk about the advantages you get by implementing an affiliates page from the search engines’ point of view… Just to be sure – potential affiliates will find you easier :)

affiliate-page

Iobit has a basic affiliate section included on a more general partners page. The most important elements are present – the commission level and the sign up link.

Two Great Affiliate Strategies

12.30.09

Posted by Brian V Shortt  |  2 Comments »

Starting an affiliate marketing career isn’t as straightforward as setting up websites and letting the sales roll in. As much as the myths have purported that an online income is merely 10 minutes worth of work away, it isn’t completely valid. However, affiliate marketing can be a lucrative and highly financially lucrative field for the right person, with the correct strategies. Don’t fall for the hype, instead invest in wise strategies and tactics which will lead you on to massive affiliate marketing success. The primary, and by far most important, step of affiliate marketing is to set up effective and convincing sales pages, devoid of any unnecessary content and rich with information and reasons for people to purchase from you. The second is to support that page with high quality, remarkable content that will cause people to not solely buy from you, but recommend you through the most powerful marketing channel available: Word of mouth. Lets discuss the two parts in greater depth.

Affiliate Strategies

To begin with, a great sales page isn’t solely designed to capture the readers attention. It needs to reverberate with your readers, and persuade them of why they should listen to you, and ultimately talk about you. Merely listing out information isn’t enough. To truly success in a sales page you need to merge the information with purpose and situation. Give your readers a reason to buy your product and they may just do that. Give them authentic information and they’ll end up wondering how it’s ultimately relevant to them.

Secondly, merely having that sales page isn’t enough. In order to have people find you, you’ll need to promote and optimise it through whatever channels are mainly important and valuable to you. Search engines are one of the most important marketing mediums on the internet, and are responsible for anywhere from hundreds to millions of page views for the most successful websites. Don’t be another statistic lost in the myriad of Google pages, instead invest in your website and drive it to the top of the search results, leading to greatest exposure and sales success.

A significant way to generate both marketing buzz, SEO content, and page views is through writing supporting articles for your website. With many high quality writers available online, you needn’t do this yourself, just merely hire employees to shape your affiliate marketing businesses success. Quality is truly number one in affiliate marketing, so be sure to only hire writers that can effectively project your message and speak for your business. There’s nothing wrong than misrepresenting your business by hiring through the wrong channels — put in the time and research to supercharge your product by focusing on the few people that can provide the best services.

For affiliate marketers, this is solely the beginning. The affiliate marketing world is massive and vast, made up of many people of varying success levels. Make sure you’re at the top of the pile, and never let yourself waste time on the unimportant information. If you’d like to know more about supercharging your affiliate marketing career, check out this free report.

To learn more about affiliate marketing, check out the free Super Affiliate report. Feel free to distribute this article in any form as long as you include this resource box. You can also include your affiliate link if you sign up at Clickbank Pirate.